I’m a multidisciplinary design consultant.
Hi Btw!

User Experience

I am in love with my journey, started as a novice graphic designer to consulting user experience to larger corporates.

Augmented Reality

I found the AR World fascinating, sometimes I teleport myself to the multiverse of augmented reality.

Knowledge base

When I am not feeling anxious or camera consious, I learn, write and share design knowledge.

My Story

An entrepreneur and multi-disciplinary design consultant from Karachi, Pakistan, busy bridging the gap between behavioural science, digital product design and tangible business and health related outcomes.

My work focuses on building thoughtful, intuitive, and delightful interactions for the web and mobile, with a devotion to process, transparency, and sharing what I learn.

Where I’ve Worked

2020 - Now
Head of User Experience and Design at 10Pearls
2015 - 2019
Founder at TwoDots Design Studio
2016-2019
Entrepreneur in Residence at The Nest I/O